Search Engines Optimization Tools

The competition in the real estate online ranking is enormous, and RealtyMX does not ignore it. All of our real estate websites are equipped with search engine friendly content, search engines optimization tools and SEO tips from our experts.

As the needs for new and improved SEO tools are growing, we will focus this year on adding more SEO resources and features, keeping our clients a head of the game.

SEO Process

Market research and analysis

Based on your industry type, we will review your site structure, content and any of the existing SEO components you may have. Based on your position in the existing market place, we will evaluate your goals, analyze your competition and define the general strategy of your SEO project.

Navigation & Site Map

Your current navigational module may or may not be Search Engine friendly. We will ensure that the navigation structure fits the requirements we defined. Your navigation element is also serving the Search Engine spider, and our goal is to make its “life” as easy as possible. To maintain a fully “crawlable” website, your site must have an updated site map. Recently, Google announced its site map protocol (which is purely for Search Engines and increase their indexing speed) – we will implement this component as well.

Meta Tags & Content Optimization

Based on the accepted strategy, we will review the existing content and improve or revise certain pages. Your content and Meta Tags must be efficient as possible, and although our goal is SEO, every page must still focus on the visitor, and only then on the Search Engine.

Source Code Optimization

Talented as they are, programmers rarely develop websites that are S/E friendly. We will review your existing source code and fix potential issues. To allow the completion of the next steps, preliminary programming changes will be done at this stage.

Dynamic URLs conversion

The current web technology allows us to enjoy complex dynamic pages, which are imperative to any database driven website. However, most search engines can not handle dynamic pages filled with variables very well. Based on your website structure, we will suggest a conversion of your dynamic pages with keyword specific static pages.

Suggestions for content additions

Targeted keywords could be found in various content pages. We will review relevant options as well as content feeding technologies to enrich your visitor’s experience. The more content, the more potential visits you can gain.

Submit to important directories/websites

It is well known that the number of relevant inbound links determines your site popularity. We will create a list of relevant directories, industry specific search engines, related websites and Blogs. Once submitted, we will monitor the direct traffic the inbound link is generating and its effect on your website position. In addition, we will mange the reciprocal links process, ensuring fast and efficient response.

Ongoing monitoring and reporting

We know how important this project is for you. Therefore, we will closely monitor your positions on the leading search engines. We use different type of monitoring and analysis tolls such as Google Analytic and WebTrends Log Analyzer. Our consolidated reports will give you an accurate progress status and ROI estimates. _